Monday, July 14, 2008

Focus on Action in eLearning Design

My job involves coaching and mentoring a great many instructional designers - both within our own eLearning development projects and as a service for many of our clients. One of the biggest challenges I face in this regard is getting designers to get to the essence of a training challenge and cut out all extraneous content that detracts from the main learning objectives. Less is indeed more when we can get from A to B in a short, straight line.

I recently came across an excellent technique called "action mapping" that I will start using to help focus eLearning on intended outcomes based on desired actions. Cathy Moore, in her very informative blog (Ideas for Lively eLearning), lays out succinctly how action mapping can work in this slideshow:


Moore advocates an approach to eLearning design that works backward from the intended business goal (expressed as an action). This avoids the trap of a linear information content dump and piling up irrelevant information that does not really help learners get to the desired goal. Action mapping is a four-step process as follows:

1. Identify the business goal.

2. Identify what people need to do to reach that goal.

3. Design activities that help people practice each behaviour (the "to do's" noted in #2).

4. Identify the minimum information people need to complete each activity.

By starting with a clear goal and focusing on required actions to reach that goal, we can provide a great deal more focus to our learning design and avoid the information dump that unfortunately characterizes much of eLearning today.

4 Comments:

Blogger ashirwad said...

I like the action mapping perspective. Most e-learning materials must and should address the needs and wants, otherwise you are not doing your job. Tackling the needs and wants is what I think this presentation depicts. But the million dollar question from the client is "how different are you from the others?". I think most companies in the process of being different have incorporated 'nice to have' information and that is what has led to information overload. I presume some clients like it that way.

9:36 AM  
Blogger ashirwad said...

This post has been removed by a blog administrator.

9:37 AM  
Blogger Rick Nigol said...

Hi Ashirwad:

Thanks for your comments and perspective.

Actually, I am finding quite the opposite this days....no one has time or patience for the "nice-to-know" material. Most clients I deal with are very happy when we can cut back a training program to its essence.

Rick

2:17 PM  
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